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This store has earned the following certifications.
FOR BABIES:
Our TCF (Totally Chlorine Free) diapers are ultra-soft and comfortable, designed with organic cotton to protect newborn skin. Composed entirely of plant-based materials that are gentle against your baby’s delicate bottom, our diapers are dermatologically tested, certified allergy-free, without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, or phthalates.
FOR NEWBORNS:
Our diapers include a special umbilical cord cut-out, tailored to protect the baby’s sensitive belly area. A handy color-changing wetness indicator helps you know when it's time for a diaper change, ensuring your baby stays dry and comfortable.
GOOD FOR THE PLANET:
Manufactured in a carbon-neutral plant run on green electricity, our diapers are sustainable. We replace non-sustainable materials with lower-impact options, such as wood pulp from sustainably managed forests, in our absorbent core. Our packaging is made of paper, making it easier to recycle.
TRUSTED BY PARENTS:
Made in the EU to the highest standards, Pura diapers have won multiple awards, chosen by real parents for their reliability and effectiveness.
BUSINESS FOR GOOD:
Pura is a certified B-Corp and a carbon-neutral business, committed to ethical practices and environmental responsibility.
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